This was one of the items in my July Birchbox. It retails for $29. This shimmer lotion is very potent! A little goes a very long way. The instructions suggest that you mix into your foundation to give yourself an extra glow but it's so pink that my face would turn out looking burnt. I feel that it's really a liquid blush and it works well as one. If you want to see how it applies I used it in this video. It's expensive but the full size bottle would literally last you forever.